And 55% said they’re more likely to buy from a brand that shares their values.Īnd don’t be afraid to alienate some people so you can attract people who align with your brand (aka dream clients, not just any clients).Īnd on that note, you also need to know… Who you serve Your brand values – why you’re in business, what you stand for, what you stand against, what you work towards – will help you connect emotionally.Īs consumers, brand values are becoming a vital part of our buying decisions – this 2021 survey found 78% of respondents made a purchase based on values in the past year. It’s divided into sections to help you tick off everything shared in this post ⬇️Īt its heart, marketing is a conversation just like all good conversations, it should involve some emotion. 💌 Before you read further, you can grab the exact copy of the deep dive Q&A I send to clients before bespoke copywriting projects. But these fundamental things will make it much easier for you (or your copywriter) to create authentic website words and help convince your perfect people to work with you. Of course, your business will evolve as you grow – my website looks nothing like its first iteration.
#Charcoal landscape blocks professional
If you’re going down the DIY route, knowing all these things will help you weave your voice and personality into your copy (so it doesn’t sound like every other small business website).Īnd if you’re investing in a professional copywriter, you want to get the best results possible – I mean, we might be able to make your copy sparkle, but we’re not actual magicians 🪄 So, how do you make sure your site isn’t among them? Basically, the words are just the tip of the iceberg 🧊īut we’ve all visited websites that either have no information, sound super vague or are just bloody boring. It brilliantly blends strategy and clear messaging with a unique brand voice and never speaks to everyone.
Good website copywriting is about more than just the words on the page.
0 kommentar(er)
